FS AGENCY
Place ads on pages related to specific topics, keywords, or questions.
Topic Targeting, Keyword Targeting, and Question Targeting
Control who, or what type of user, sees your ad on FS AGENCY.
Show ads to users based on their behavior.
Interest Targeting, Keyword History, Question History
Show ads across the widest possible audience to maximise impressions.
What's included in our onboarding/agency setup?
Project Initiation – Audience development, KPI & Goals
Ad platform set up, including logins where applicable
Consultation on landing pages
Design & Develop of brand content / ad content
Invoicing setup for each platform, including spend tracker
Tracking strategy & pixel implementation
Campaigns structure setup
Platform approval
Reporting Google Data Studio dashboard design & setup
What’s included in our agency's ongoing management?
Account Management
Weekly/Bi-weekly catch-up & optimisation calls
Creative consulting based on the test results & learnings
Bid optimisation/Audience optimisation/Whitelist optimisation
Ads review/pause/refresh/new to test
Ads rotation
Budget optimisation between strategies
Placement and creative optimisation
Frequency optimisation
Monitoring & refreshing audiences if required
01
Planning and strategising is the first step process. This is where our media buyers will develop an advertising media plan. The media plan will address your target audience across different media publishers to maximise return on investment against your marketing objectives. Killer content marketing should be developed that will convert users.
02
Before going live, we deploy pixels to begin data collection. A small test is performed to confirm that the data is being collected correctly and that no data discrepancies exist. Campaigns are set live and submitted to the ad exchanges.
03
The next step is measuring results, which is key to any successful media buying campaign. Through programmatic technology, real-time campaign data is available, giving transparency to campaign metrics such as click-through rates (CTRs), viewability, reach, impressions, conversion rates, leads generated and sales revenue, including ROAS. Available via our in-house data-rich analytics suite.
04
The fourth step is refining the plan. Historical data from the ad campaign will fuel insights to adjust buying decisions and improve.